Advertising is a public promotion of some product or service. It is an effort to influence prospective consumers to purchase or to consume more of a particular brand of product or service. The wholesome purpose of advertising is to streamline sales and build a brand name.

The company which is responsible for promoting the brand name and business of any organization is called Advertising Agency. It is an outside company or firm which looks after the marketing of services or products of any business. Advertising agencies produce logos with creative, effective and attractive color schemes to draw the consumer’s attention to their clients’ ads. Advertising can be done through TV, newspaper, magazines, internet etc.

If you are planning to be a part of any advertising agency then you should be prepared for following question:

1. Tell me about yourself ?
Just give a brief introduction about yourself, your family background and education etc.

2. Why do you want to work for our advertising agency ?
For answering this question one has to do complete research of the concerned advertising agency. You have to tell-What is your perception for that company. For example: This xyz company is a renowned company founded by Mr.xyz.  It is 4 yr old and I believe it has a bright future.

3. What do you know about this industry ?
The advertising industry is currently going through a period of rapid expansion. It provides a platform to show creativity.

4. What kind of salary are you seeking ?
I would expect a salary which reflects the experience and qualifications that I bring to the role. Based on the information I have about the position, my salary should be in the following range.

5. What is your Strength and Weakness ?
I am too much of a perfectionist and headstrong. I really like to be challenged in my job. My biggest strength is my good communication skills and my weakness is I am too focused on my work and I need to find more time to relax.

6. Why do you want to pursue a career in advertising ?
The answer to this Question can vary from person to person. This is an excellent opportunity to explain the extensive process of research and education you have undertaken. Tell them about your strengths and how you match up with their agency. For example: One can say that I like exciting and creative jobs. I love dealing with all kinds of people, problems and opportunities. I find bright scope and career in advertisement therefore I am here.

Employers simply are not interested in your confused dialogues, however clever or learned. They just want a suitable candidate for their vacant job.