The objective of any firm is to sell its products and services to its customers. Advertising is a way of bringing a product or service to the attention of potential or existing consumer. Advertising Sales is a process of cultivating the prospective buyers in the market, conveying them the advantages and features of the product (service) to them and finally closing the sales.
Advertising sales is a quite challenging proposition. It involves activities such as building client meetings building and sustaining relationships, providing assistance in negotiating deal terms and pricing, resolving concerns, closing the deal, and ensuring client satisfaction. Various questions which are frequently asked are listed below:
1. What type of experience do you have in sales and for how long?
I am in this industry from a long time. I have actually worked for “x” years in XYZ company.
2. Why do you want to work for this company and how will you add to its success?
Have a research of the company before interview. I always longed to work with your company. I am familiar with the products and I have used and trusted them.
3. Tell me about a time when you had to adjust quickly to change in work procedures.
Change is one of the most important things in life. Change is supposed to improve the situation. I’ve had four bosses in less than two years. I can adjust, but it’s making the job more difficult. But, I am a survivor.
4. What will you do to improve your product or service or your company?
My motto is “What’s good for the company is good for me”. Give a lot of examples and explain the interviewer how you would improve product or services. You have to show your commitment towards improving sales and increasing the customer base.
5. What do you think is challenging in marketing?
For answering this question, be prepared with concepts that you feel is most challenging in marketing. You should know the challenges and risks of advertising media.
5. Sell this pencil to me.
Now this is the time to show your advertising skills to the interviewer. You have to convince interviewer in each any every way so that at last he is ready to buy the pencil from you.
6. Do you have any question?
Prepare questions for yourself such as what is the company’s philosophy behind hiring interns? , Who will be my boss? , With whom will I be working? , What is the office environment like?
Advertising sales is not an ordinary job to do and thus it is not amazing that advertising personal have to be smart, creative, have good interpersonal skills and good communication skills.
