Marketing is the transactional exchange of product and services and products which is for the customer to provide them benefits. It is a management process which is responsible for the identification, satisfaction and anticipation of customer requirements and profitability. It means it is totally based on the changing needs, wants and demands of the customer by the change in the fulfillment processes.

Here, in this article I am going to focus on the basic questions asked by the interviewer while you are going to face the interview of marketing field. This will surely enhance your area of knowledge.

1. Why you have chosen to do the course MBA or PGDM?
Sir, I have seen that in every steps of our life we need to manage the things. As my mother try to manage the house and father try to manage the financial position. So I have thought it’s better to manage them having certain degree in hand.

2. What is difference between Marketing and sales?
Well sir, marketing is an activity which is totally customer oriented where as sales is profit oriented activity. In marketing we try to fulfill the needs and demands of customer by manufacturing the products of their needs where as in sales we provide the products or services anyhow to the customer to manage the money or contracts in its return.

3. Why do you think you are suitable for this job?
Well, I am suitable for this job because I think the quality needed for this is in me. I am smart or beautiful, hard working individual having the convincing and persuading behavior. I am also very strong in my communication skill which is one of the basic requirements of this job.

4. What is a cold calling process in Telemarketing?
Well, cold calling process in Telemarketing means calling by an individual without having a specific meeting time or date. When a person who is not expecting the call and receives it because of the need to create a good rapport and interest with that person very quickly.

5. What are our products and services offered?
You have to answer this question according to the organization you are going to interview for. Suppose, if you are interviewing for Telemarketing, you have to answer according to new brand and products launched by that particular organization.

6. Tell me your plans and strategy as a marketing officer?
I would like to promote the products and services all over the country. I will also try my best to develop a unique strategy which will be helpful in the creation of brand image of that organization.

7. According to you what is Personality Development?
It is a total development in the personality like in appearance, communication skills and other skills

I think, I have supplemented you lot of information which is the basic requirements.